Have you ever consulted a search
engine optimization (SEO) expert for Google search optimization tips, but after
speaking, you end up more confused about how SEO works? Or you still cannot
understand what SEO experts do? In this article, we will try to demystify SEO
for you with some basic Google Search Optimization Tips.
“Search engine optimization
doesn’t need to be such a mystery” says Blue Fly Web Marketing founder
Robert Weil, and a good SEO company professional should be able to explain how it
works, in a way that their customers will understand.
Google Search Optimization Tips- #1- If your SEO professional cannot clear things up for you
when you speak, this is yellow flag #1.
SEO consists of two different things
– on-page and off-page optimization. On-page (also called on-site) optimization
consists of setting up your web site in a way search engines can easily
recognize it. Your site needs to have information indicating who you are in the
title, meta tags, headings, keywords, image tags, and body text.
For example, if you are a personal
injury lawyer in New York City, your site should contain those terms in the
site headlines, titles, body text, and the internal meta tags that search
engines read. Those items should show consistency to indicate that you are who
you say you are. Otherwise, Google and Bing won’t know what to make of you when
their automated crawlers come to read your site.
Your SEO professional should be able
to explain to you exactly how on page optimization works and what types of
things you would need to do. You can also read up on this in any book on basics
of SEO – on site optimization is fairly straightforward and if you follow some
basic rules, you will more or less be in good shape. You can also check out our
article with some good basic Google Search Optimization Tips.
Google Search Optimization Tips- #2- We recommend you get a little educated on basic on site
optimization. It will go a long way and is fairly straightforward. A little
knowledge will also help you determine if the SEO professional you are speaking
with knows what he/she is talking about.
Google Search Optimization Tips #3- We find about 95% of graphic and web designers these days
say they will set your site up in SEO friendly manner, but we find this to not
be the case. Be wary when a graphic designer says this, and if you have read up
a bit, you can ask them some questions and get a sense of whether they are
really up to speed on best practices.
In our opinion and in most cases,
on-page optimization accounts for about 15% what is needed for high rankings.
If you’re optimizing for a very obscure search team (otherwise known as a
“keyword”), it might take you all the way to page 1 and it will be
all you need to do. But in most cases, on-site optimization, while a necessary
precondition, is not sufficient to get high ranking SEO results. You will also
need to do off-page (also known as off-site) optimization.